Daniel Campi

Audi A4 S-Line ‘Life is a Ride’

- ROLE

Senior Copywriter / UX copywriter


- FOR

DDB, Barcelona


- DATE

2014


- TYPE

Website, Social, TVC


- URL

https://www.youtube.com/watch?v=UOOHzPJiXLQ


To talk about the Audi A4 S-Line we created Audi’s first Instagram campaign around the slogan: ‘Life is a ride. Go for it’. Users could create their own film of the story of their lives on the campaign website.

Make your own Audi ad by uploading your Instagram pics

Life is a Ride ad