- ROLE

Senior Copywriter

- FOR

Puig S.A

- DATE

2013

- TYPE

Product, Video, Launch Presentation

- URL

http://en.benetton.com/100x100-benetton/united-dreams/uniteddreams/

Benetton introduced their first fragrance on the market, in line with their core brand values of social commitment, colour and diversity.

Including positive messages on campaign and product was key to the success of this launch.