- ROLE

Creative & Storytelling

- FOR

iGriega

- DATE

2009

- TYPE

Product development, packaging, viral actions, social media, website

- URL

http://comme-des-garcons-parfum.com/

Comme des Garçons styles itself as the ‘alternative fragrance brand’. Groundbreaking creativity was an essential starting point to create the right feel for this specialist market segmentation.

All marketing material, press material and presentations were designed to differentiate the brand and cause excitement in the market. An explanation of a new and polarising vision of the possibilities of cutting-edge perfume.