- ROLE

UX Writer / Copywriter

- FOR

Isobar Shanghai

- DATE

2014 – 2016

- TYPE

Website, Social Media, Video, Live Blogging

- URL

http://consumer.huawei.com/minisite/worldwide/Ascend-Mate7/

Huawei launched the Ascend Mate2, a premium smartphone with some cool new features. The task was to create a buzz around the launch and deliver an impactful website.

For the Ascend Mate7, the brief was to fully integrate Social Media into the campaign, creating a new story around the slogan, ‘Live once. Live Life’.