- ROLE

Senior Copywriter, UX writer, Creative Strategy

- FOR

C14torce

- DATE

2020

- TYPE

Website, CRM, Sales Material, Brand Strategy

- URL

https://www.seat.com/carworlds/leon/overview.html

The launch of the new Leon represented a key moment in the history of SEAT.

The arrival of an innovative new version of their best-selling product and an opportunity to introduce the new creative brand strategy: Sunrider Spirit.

The new Leon comes with revolutionary lighting systems, both inside and outside the car as well as an environmentally friendly e-Hybrid version.

Every piece of copy created for the launch had to breathe the ‘light-filled’ spirit of the new strategy and communicate the sense of possibility that fueled the launch.