- ROLE

Creative & Storytelling

- FOR

Prada Parfums

- DATE

2005-2010

- TYPE

Product Development, Corporate Presentations

- URL

http://www.prada.com/en/fragrance.html

Prada Parfums presented all upcoming products and works-in-progress to its subsidiaries, as well as its objectives, strategy and go-to-market plans.

These multi-media presentations had to make a big impact, introducing, consolidating and expanding the Prada brand in the fragrance market. All written and spoken material needed to explain concepts, find names and define the distinctive Prada style.